How get away from transactions and move into Relationship Selling with AI Sales

Stop Chasing Transactions. Start Building
Relationships That Close Themselves.

September 23, 2025

2:00 PM EST

JOIN THIS WEBINAR

September 23rd | 2:00 PM EST

Most sales teams are stuck in a cycle of endless transactions—chasing deals, burning through leads,
and wasting time on cold outreach that rarely converts.

But the best sales professionals know the secret: people don’t buy products, they buy relationships.

Now, with the power of AI-driven sales tools, you can scale genuine connection—without losing the human touch.

What You’ll Learn

The Shift From Transactions to Relationships
Why traditional sales tactics are failing—and how relationship-based selling creates trust that leads to higher lifetime value.

How AI Transforms the Sales Process
Discover the AI tools that help you research prospects, personalize outreach, and maintain consistent follow-ups—without adding to your workload.

Practical Frameworks for Relationship Selling
Step-by-step strategies to build credibility, nurture leads, and close deals without sounding robotic.

Real-World Use Cases & Scripts
See how AI-assisted relationship selling works in different industries, from B2B to service-based businesses.

Who Should Attend?

Sales professionals who want more meaningful conversations (and fewer ignored emails).

Entrepreneurs and business owners looking to increase client retention and referrals.

Teams ready to leverage AI to sell smarter, not harder.

Featured Speakers

Carlos Berrio
Senior Solutions Specialist, TD Synnex

Carlos Berrio is a Senior Solutions Specialist at TD Synnex, where he helps channel partners accelerate growth through emerging technologies like AI, cloud, and data analytics. Carlos works closely with MSPs to identify high-impact solutions and bring them to market with confidence.

Known for his practical, field-tested approach, Carlos equips MSPs with the insight and enablement support they need to lead meaningful conversations with clients and unlock new revenue streams.

LinkedIn Link

Charlene Ignacio
CEO, Fornix Marketing & PR Agency

Charlene Ignacio is a recognized thought leader in the channel and the CEO of Fornix Marketing & PR Agency, a national firm trusted by MSPs, MSSPs, and technology vendors. With a background spanning business development, channel strategy, and partner engagement, Charlene has spent over two decades helping technology leaders grow their visibility and drive results.

She is a frequent speaker at industry events and is widely known for her ability to simplify complex topics and inspire action. Charlene brings a real-world, no-fluff approach that resonates with IT providers, vendors, and ecosystem partners alike.

LinkedIn Link

Save Your Spot Now

Seats are limited. Don’t miss your chance to learn how to build stronger relationships,
close more deals, and future-proof your sales strategy with AI.

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